Should I Hire an SEO Company?
With an ever-growing number of people turning to the internet to find the products and services they need, it’s more important than ever to have a strong online presence. If you’re wondering if you need to hire an SEO company to help you succeed online, here are a few signs that indicate it’s time to take the plunge and find a good SEO firm to use.
Your Website Isn’t Getting Traffic
Your overall digital marketing efforts can be measured by the amount of online traffic that’s coming to your website. If your Google Analytics reports are telling you that you’re not getting much traffic, your SEO efforts are falling short.
Maybe your lack of traffic is due to a Google penalty you received. Maybe a recent algorithm update bumped your site off the radar. It can be difficult to find out why your traffic is suffering. You may have simply used the wrong keywords or practiced some poor SEO. Whatever the reason for your traffic problem, an SEO company can help.
You Can’t Find Your Site On Google
When you type a search term in Google that you think your target customer is using, is your site showing up in the search results? If you don’t see your site on the first page, dig deeper. How far did you have to look? If your site isn’t showing up on page one, two, or three, you’re going to have a hard time competing online. You simply cannot make sales without site visitors.
If you can’t find your site on Google, it’s definitely time to hire an SEO company. A good SEO will ensure you’re incorporating the right keywords, meta tags, backlinks, and content to get your site ranked well.
You’re Investing a Lot of Money into Paid Marketing
Are you finding that it’s becoming more difficult to find the money you need for paid advertising? It may take money to make money but using most of your marketing budget on paid advertising is a sign you need SEO help.
Paid advertising only produces results for the time you’ve paid for it. Even if your sales spike during a paid advertising campaign, that spike won’t last forever.
You’d be better off investing in SEO that gives you a better return on investment over time. SEO is a very sustainable marketing practice that can deliver the results you need over the long haul.
You’re Unaware of What Your Competitors are Doing
While it’s fine to blaze your own trail online without copying what your competition is doing, you do need to keep up with your competitors. When you hire an SEO company, they’ll keep close tabs on what your top competitors are doing online to succeed.
To get your site ranked above your competitors, an SEO firm can spot the unique opportunities for developing strategies to give you a good ranking position on Google that will drive traffic to your site.
If one or more of these signs strike a chord, it’s time to hire an SEO company to help you succeed online. Look for an SEO provider that understands your industry and has experience getting good results for its clients. Once you start seeing better results online, you’ll be happy you invested in a well-planned SEO campaign!